It was a foul 12 months to promote vehicles, particularly giant American vehicles. For these not but alive, 1974 arrived in the direction of the top of the OPEC Oil Embargo—and the associated record-high gasoline costs—and firstly of a light recession.
Extra traditional automotive advertisements
The associated social and financial turmoil of the second largely explains the first themes of the print advertisements collected beneath. The Dodge Colt advert makes use of the phrase “Japanese” as code for environment friendly and dependable. The Chevrolet Impala advert reminds would-be consumers that it’s nonetheless okay to purchase a big automotive. Even the Buick advert is laced with refined nods to wise frugality.
Certainly, solely the Ford Thunderbird advert bucks the pattern, boasting of the automotive’s large engine and real-luxury pedigree. Query: Is it simply us, or is the T-Hen driver staring by the sunroof tremendous creepy?
Benefit from the advertisements, and if in case you have any ideas, share them beneath.
Automobiles of 1974
Forgotten Idea: AMC Idea Grand Touring
Dynaflow Insanity! A Gallery Of Basic Buick Adverts
Evaluate Flashback! 1977 Chevrolet Impala and Caprice
Overseas Matter: Pricing the Imports of 1973
Photograph Characteristic: 1959 Fiat Abarth 750 Zagato
Photograph Characteristic: 1963 Ford Thunderbird Italien
The Plymouths of 1976
Hearken to the Client Information Automotive Stuff Podcast
Automobiles of 1974 Gallery
(Click on beneath for enlarged photographs
Favourite Automotive Adverts: 1975 Triumph TR7